The strategy
The Structure of the Drahtzug Stein Holding.

In 2001, the long-standing company DRAHTZUG STEIN is transformed to a holding – and the expansion strategy is continued in Eastern Europe: since 2005, DRAHTZUG STEIN łódz (Poland) is working under the umbrella of the holding. 2008, a new joint venture company in Hungary – DRAHTZUG STEIN AMOND – further underlines the expansion strategy in Eastern Europe. Drahtzug STEIN Holding has a stake of 15% in the joint venture’s production operations and 50% in the sales operations.
With these measures, DRAHTZUG STEIN follows the trend of the household appliances industry to relocate production facilities to Eastern Europe, and benefits from the strategically and economically favourable perspectives of the European growth markets.
Important expansion in 2006: With the acquisition of the former competitor Wire Industries, the DRAHTZUG STEIN HOLDING considerably strengthens its position on the global markets. The successful Italian and Spanish brands of Wire Industries, omim and come, are continued independently.
As a result of this expansion strategy, the type and scope of the product range offered by DRAHTZUG STEIN to its customers in the field of wire goods and welding technology is absolutely unique.
In 2009, we made it over the Atlantic ocean: the new site of DRAHTZUG STEIN USA CORP. in New Bern, North Carolina, USA starts production.
